When you start building social media channels, it’s easy to find yourself with just a few followers, often just your close family and friends. But imagine transforming your social media presence where your posts receive hundreds of likes and comments, and potential clients continuously reach out. In this guide, you will get concrete steps, and examples to help you transform your social media presence.
Achieving Outstanding Results with Limited Resources
Building a successful social media profile doesn’t always require a big budget or team of experts.
Below, you’ll see Remotes Bob’s impressive social media performance achieved entirely through organic growth. With consistent daily effort over two months, we saw impressive results. Regular posting allowed the algorithm to adjust, and we identified which types of content resonated best with our followers.
Remember, consistency is key. Once you find your rhythm, you'll see noticeable improvements and incredible results, proving that all your hard work pays off. Let’s break down how you can achieve similar results:
Step 1 - Select Topics That Will Catch Your Audience’s Attention
First step is understanding your audience and creating a list of topics that will be relevant to them. Before you create and share any content, you need to know who you are talking to and understand their interests, specific needs, and pain points. What are the challenges they face in their daily lives or work, and what kind of information are they searching for?
Avoid relying on generic content that doesn't provide real value or solutions. Focus on topics that will solve real problems or answer questions your audience might have. This will establish your brand as a trusted source of expert knowledge in your niche and give your audience a reason to follow you.
In the following example, Remote Bob's CEO, Barbara Maheshwari, is doing a great job in attracting new audience. The question at the start taps into a common experience, engaging readers immediately, and the list of behaviors associated with being busy or productive helps them easily identify where they fall. This type of content resonates well with the audience, confirmed by high impression rates.
Free tools like Google Trends or Answer The Public can help you discover trending topics within your niche.
Step 2 - Creating a Monthly Content Calendar
After finalizing your list of topics, it's time to organize them into a content calendar. The entire purpose of your social media calendar is to make sure you're posting the right content at the right time, keeping you consistent, and reducing the stress of last-minute decisions.
There are several tools available, from simple spreadsheets to more advanced software. It’s important to choose a tool that suits the needs of everyone involved in managing it.
Here’s how to create an effective social media content calendar:
Decide on Your Posting Frequency: To effectively grow your audience, post at least 3 times a week.
Choose your platforms: Determine where you will publish your content.
Fill in Your Dates: Use your list of topics to schedule posts according to the frequency you’ve established.
Add Additional Rows:
Visuals: Include images or graphics needed for each post.
Copy: Write the text for each post.
Status: Track the progress of each post
You can download this Google Sheet and use it as template.
You can also use tools like Notion, Buffer, Asana, Clickup, or Trello.
Step 3 - Create Eye-Catching Visuals
While each post can be unique, they should all follow a consistent style. This includes using the same layout structure, font sizes, and color schemes, while only varying the images and text. To achieve this consistency, design templates that are both visually appealing and professional.
When working with a new client, we create 9 initial templates for a feed preview. This allows the client to review and select their preferred designs. We update or replace templates based on their feedback to ensure they align with brand identity. Here is one example our VA created for one of our clients:
Here are some tips for creating eye-catching templates:
Choose the Right Dimensions: Ensure your templates are sized correctly for the platform you’re using.
Choose the Right Font: Choose a font that reflects your brand's personality— modern, classic, playful, or professional. Determine which font will be used for headings and body text to maintain hierarchy in your design.
Determine Font Size: Headings should be large enough to grab attention, while body text should be sized for comfortable reading. Avoid using too many different font sizes in one template—this can confuse the viewer.
Define Brand Colors: Using the same colors consistently helps build brand recognition.
Visual Elements: Use high-quality, relevant images and icons that fit the content. For stock photos, you can find high-quality options in Canva or through sites like Unsplash and Pexels.
Design the Layout: Arrange your text and image placeholders. Make sure to maintain consistency with alignment, spacing, and overall structure.
Once your template is complete, save it and duplicate it for different posts or purposes.
Examples of our clients' feeds that follow a consistent style
For content creation we recommend Canva. Canva's Branding Kit allows you to store your fonts, colors, and other brand elements in one place. This way, you can access everything with a single click whenever needed.
Canva Brand Kit example
Step 4 - Approval and Scheduling Posts
Once your visuals and content are ready, send them to the client for approval. You should never skip this step as it ensures that everything meets the client's expectations and helps prevent mistakes or miscommunication. Add all visuals and copy that require approval to the content calendar you created earlier, and then share the link with the client. Discuss with the client if there is another method of review that might work better for them.
After receiving client approval, you can proceed to schedule the posts:
Manual Scheduling: This involves logging into each social media channel individually and manually uploading and publishing content according to the designated times. While this method requires more time and effort, it offers greater control over the publishing process and can be suitable for smaller volumes of content.
Scheduling Software: Tools like Buffer, Later, and Hootsuite allow you to plan and schedule posts in advance from a centralized interface. These tools automate the process, saving you time, and provide analytics for performance tracking.
Buffer scheduled post example
Meta Business Suite is another free solution that allows you to schedule posts and track performance for Facebook and Instagram from a single interface, making it an ideal choice if you only need to manage these two platforms.
Step 5 - Community Growth
Daily actions to grow your community:
Follow at least 5 profiles related to your industry.
Like and comment on at least 5 posts from profiles your target audience follows.
Respond to all direct messages and comments.
When customers engage with your posts or send direct messages, it's a chance to deepen your connection with them. To motivate your followers to engage more, focus on creating interactive posts and encouraging participation.
Create Polls: Use polls to engage your audience and gather insights. This can provide insights into your followers' interests and preferences.
Ask open questions: Pose questions that require thoughtful responses to stimulate conversation and increase engagement. This way you will find out more about your followers and their interests
Use creative call to action: Instead of directly asking users to click a link in your bio, prompt them to comment “YES” if they want a link sent to their inbox. This makes the call to action less intrusive and more engaging. This approach helps you build a more personal connection with your audience and allows you to follow up with genuinely interested individuals..
Organize Giveaways: Anytime you host a giveaway, you’ll find your engagement levels jump. But you have to ensure what you’re giving away is what your audience needs.
Implementing these strategies will help build a community where your audience feels valued and heard.
Step 6 - Monitor Your Analytics
Look at posts with the highest engagement, impressions and shares. What do they have in common? Your audience may prefer certain topics, visuals, or lengths. These insights allow you to replicate successful elements in future content.
Analyzing social media metrics also helps you track:
Profile reach
Follower growth
Audience demographics
Most active times of your followers
Post view time
With that knowledge, you can tailor your social media strategy to what your followers like and keep bringing more people to your profiles.
Where to track social media analytics?
Directly through platform analytics dashboards for business accounts
Third-party tools like Buffer, Hootsuite, HubSpot, or Later
Meta Business suite (Only for Facebook and Instagram analytics)
Buffer Analytics Report Example (Resource:https://buffer.com/analyze)
What to Expect if You Focus on Organic Growth?
Organic growth on social media means expanding your brand’s reach, engagement, and following without paid advertising.
If you focus on organic growth, be prepared for gradual results. Organic growth builds on authentic engagement, content quality, and interaction with your audience - all of which we've discussed in this blog. While slower than paid campaigns, it builds a loyal, engaged community that is more likely to convert.
Should you buy followers to grow faster?
Absolutely no. This can only have negative impact on organic growth. Purchased followers are typically bots or inactive accounts that won’t engage with your content, which negatively impacts your engagement metrics and reach, resulting in decreased visibility for your content.
Should you pay for social media ads?
Paying for social media ads can effectively boost your brand's visibility. It allows you to target specific demographics instead of relying on social media algorithms. Consider running ads to launch new products, promote discounts, or announce events and webinars.
Social media advertising should supplement your organic social media marketing, not replace it. Read more details about the process of running social ads on this link.
Stay consistent, adapt to changes and keep interacting with your audience.
If you’d like support with social media growth, consider hiring our virtual assistants, book a Free Consultation call here https://calendly.com/remotebobuk/
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